The Advertising Campaign

Nicoline’s new campaign focuses for the first time ever on the company’s position, diversity and brand identity as small-scale artisan sofa makers from Italy. The campaign is the first we have produced with Milan’s Komma advertising agency, who we began working with in 2010. It will run in the main Italian interiors magazines and a selection of the country’s most popular weeklies. The aim is to publicise the factors which determine the real quality of a sofa, as far away as possible from the stereotype of designer names. Nicoline sofas are signed by the people who make them: the finest tailors from Italy’s great sofa making tradition.2010 and 2011, the campaign will focus on key models from the new collection.